The Importance of Wordpress
Wordpress was created in 2003, and in 15 years of its existence, it has gone from a simple blogging tool to the most preferred open source content management platform. There are several other options to choose from when it comes to blogging and website creation platforms, but 30% of all the websites in the world are running on WordPress; this is because Wordpress has stood the test of time and a lot of innovations happens on this platform to meet the needs of its customers. Impressive isn’t it?
Wordpress is a powerful content management system that cannot be ignored in today’s digital market, and it is one of the leading platforms that provide an unfair advantage in marketing contents online in a faster time.
Here is a list of reasons WordPress is almost irreplaceable in today’s digital market.
WordPress is Cost Effective
Building your blog or website on WordPress is free of charge. Despite how popular the website has become in recent times, it has no hidden charges for users. Wordpress provides themes and plugins for starters which are also free. Website hosting with WordPress is cheap because a lot of hosting companies support WordPress.
Maintenance and upkeep of blog and website on Wordpress are relatively cheap because it is easy and users can do it themselves instead of hiring a website designer every time an update is required.
Wordpress is ideal for content marketing
Updating new contents has an essential role in online marketing. This is why organizations constantly produce contents that are useful for their target audience and add it to their website or blogs. Social media, promotional emails and other channels are used to promote these contents to reach its target audience. Wordpress is the perfect CMS which allows content marketers to use keywords, hashtags or phrases in the content to drive search engine visibility.
SEO Friendly
SEO (search engine optimization) is a basic requirement for anyone that is operating a business whether online or offline. Building a blog or website on Wordpress is ideal because the platform is SEO friendly. Wordpress ensures that your website is seen on the web when there is a keyword search relating to the services you offer. Because most search engines prefer legit sites as against spam sites, when a website powered by WordPress, it is automatically ideal. WordPress allows you to modify each page to the taste that suits you and giving full liberty to choose which page to be ranked high in search engines
E-Commerce Solutions
Wordpress is designed to function with E-commerce solutions. Wordpress offers different plug-ins and themes that can help manage goods, preferred payment options, themes and other features which makes it function well as an e-commerce website. Wordpress provides over 40,000 plug-ins, and each of them functions differently from one another. These plug-ins are easy to install and use on your website and with the suitable theme to make your website well-suited to trade.
WordPress is hosting 14.7 percent of the top million websites worldwide representing small, medium and big business in the digital market. This alone shows that the importance of WordPress in digital marketing cannot be overemphasized.
