Email Marketing Tips to Boost Your Sales
Technology is our major advantage in the twenty-first century. Email being a means of communication can be harnessed to achieve more for us in the sphere of improving our business. A lot of people are still in the dark and unaware of the great advantage of marketing through emails. Statistics have shown that email adverts and marketing attain far greater results than all other means of marketing, earning as much as $40 for every $1 spend on marketing through email.
We are about to share with you some tips on how to take advantage of this marketing haven and boost your company sales with it.
Value your email list
Your email list is the most important ingredient for this recipe. It is very essential for your success. Be sure to protect your list. Make efforts to add to your list and to grow it regularly. Never make the mistake of taking this list for granted.
Create your email list early
It is never too late to begin drawing up your email list. Write out a list of your current clients and customers and get them sending them emails today. Procrastination is the thief of life! Tomorrow might be too late! Remember, you are never the only one offering that product or service of yours; so go ahead and send that advert email before someone else does.
Pick the right email platform
Pick a platform that supports all the features you would like to have and to employ in sending emails and achieving your marketing goals.
Decide on your preferred email format
Are you going for short emails, would you prefer long emails? Will your email be in prose format, or will it be in bullet points? These are salient points which you need to decide on before you go through email marketing. Many a times, the nature of the product/service, as well as the target client/audience, will determine the format of email to be employed.
Avoid lengthy emails
Be brief, concise and precise. Many people today are not able to read any write-up or text beyond one minute, so make your email advert as brief as possible. And if it must be lengthy, be sure to capture the most important details in the first few lines of the mail, so that just in case your client doesn’t have the virtue of patience to read through all of the email, he will still have gotten your message from the early part of the email.
Review your email before sending it out
Most readers are greatly upset by typographical errors in text. Be sure to read through your email before sending it out. Preferably, have a second set of eyes read through the email. Another reader other than the writer of the mail will be able to spot errors far easily and readily.
Make good use of the email Subject
The subject of the email should be a good one-sentence summary of your product or service. Take advantage of this area to market your company so that clients and customers can get a good idea of your product even before they open the email. Also, it is important that the Subject is catchy and attractive. Remember, the reader’s attraction to the Subject determines whether or not he will go on to read the body of the email, so make this your target.
Use direct emailing when possible
Avoid the temptation to send bulk emails. If you send bulk emails, your email will be received and treated as bulk, as junk, and as spam by the recipients. take the extra step to send individual mails to each client or customer. This will easily catch their attention and improve their attraction to your email. Also, avoid sending the email from a department or an office sort. It can give your mail a sort of robot-sent connotation; and as you well know, robot-sent emails are immediately sent to the spam and junk folders. It is better to have the email coming from an individual.
Email marketing is here to stay. Remember, not all persons are on the various social media channels and platforms, but almost everyone today has a valid functional email. This is indeed a great way to reach as many people as possible and at the same time bring your company’s product and services to their doorsteps. Use these tips to improve your email marketing; take advantage of this unique marketing channel and maximize your efficiency.
