WordPress was created in 2003, and in 15 years of its existence, it has gone from a simple blogging tool to the most preferred open source content management platform. There are several other options to choose from when it comes to blogging and website creation platforms, but 30% of all the websites in the world are running on WordPress; this is because WordPress has stood the test of time and many innovations happen on this platform to meet the needs of its customers.
Here is a list of reasons WordPress is almost irreplaceable in today’s digital market.
WordPress is Cost Effective
Building your blog or website on WordPress is free of charge. Despite how popular the site has become in recent times, it has no hidden fees for users. WordPress provides themes and plugins for starters which are also free. Website hosting with WordPress is cheap due to the support from many hosting companies.
Maintenance and upkeep of blogs and websites on WordPress are relatively cheap because it is easy and users can do it themselves instead of hiring a website designer every time an update is required.
WordPress is ideal for Content Marketing
Updating your blog or website with new content has an essential role in Online Marketing. This is why organizations continuously produce content that is useful for their target audience. Social media, promotional emails and other channels are also used to promote this content to reach its target audience. WordPress is the perfect Content Management System (CMS) which allows you like the content marketer to use keywords, hashtags or phrases in the content to drive search engine visibility.
SEO (Search Engine Optimization) is an essential requirement for anyone operating a business online. Building a blog or website on WordPress is ideal because the platform is SEO friendly with its many plugins and tools explicitly targeting SEO.
WordPress is designed to function with E-commerce solutions. WordPress offers different plug-ins and themes that can help manage goods, preferred payment options, and other features which makes it perform well as an e-commerce website.
Keep in mind that WordPress hosts 14.7 percent of the top million websites worldwide representing small, medium and big business in the digital market. This alone shows the importance of WordPress in Digital Marketing cannot be overemphasized.